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Research papers

Product development and market research

The rapid rate of technical development and the continual widening of choice necessitate methods of product development which can be constantly geared to changing market trends. In the previous mechanism of the Hungarian economy, the products of...

Catalogue: The European Marketing Research Review 1968
Author: Ilona Majldt
August 1, 1968
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Citation

Majldt, I. (1968a, August 01). Product development and market research. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/product-development-and-market-research


Research papers

Market research for suppliers

The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but...

Catalogue: The European Marketing Research Review 1968
Author: Atanaskovic Srboljub
August 1, 1968
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Citation

Srboljub, A. (1968a, August 01). Market research for suppliers. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/market-research-for-suppliers


Research papers

Store location development studies in the Republic of Slovenia

This paper shows not only the development of the retail trade in Slovenia as a consequence of rapid urbanisation but also some methods of research work and their application to the field of the spatial distribution of retail establishments.

Catalogue: ESOMAR Congress 1968
Author: Lidija Podbregar-Vasle
June 15, 1968
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Citation

Podbregar-Vasle, L. (1968a, June 15). Store location development studies in the Republic of Slovenia. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/store-location-development-studies-in-the-republic-of-slovenia


Research papers

Emphasis on problems or opportunities in dairy products marketing

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). Emphasis on problems or opportunities in dairy products marketing. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/emphasis-on-problems-or-opportunities-in-dairy-products-marketing


Research papers

Problem of fact finding and prediction in the marketing of farm products

Throughout this paper, our attention was intentionally focused on the problems and difficulties with which agricultural policy is faced in regard to the 1possibilities and limitations of structural transformation. These were studied in the light of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gunther Schmitt
May 1, 1968
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Citation

Schmitt, G. (1968a, May 01). Problem of fact finding and prediction in the marketing of farm products. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/problem-of-fact-finding-and-prediction-in-the-marketing-of-farm-products


Research papers

The role of research in finding and keeping vital personnel

If research is to be considered a viable instrument for keeping top management informed in all areas where their decisions are needed, it must be prepared to do more than it is doing at present. Companies need more people, better people, to expand...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: David North, Natalie Corson North
August 21, 1967
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Citation

North and Corson North (1967a, August 21). The role of research in finding and keeping vital personnel. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-finding-and-keeping-vital-personnel


Research papers

Marketing research as a top management tool (German)

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
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Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool (German). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool-german-


Research papers

Marketing research as a top management tool

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
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Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool


Research papers

Operational research, market research and advertising

The distinction between operational research (OR) and market research is a clear one. The task of operational research is to predict and compare the outcomes of alternative management plans and decisions; the distinctive approach is to develop models...

Catalogue: The European Marketing Research Review 1967
Author: Bernard Warner
August 1, 1967
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Citation

Warner, B. (1967a, August 01). Operational research, market research and advertising. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/operational-research-market-research-and-advertising-464